Expanding livelihood choices
KRC supports actions by which people are directly able to meet their basic needs even though by itself is not enough – a point which explains the other associated strategic actions KRC supports. KRC supports farmers to increase their productivity and access to markets. Through their associations, KRC provides a whole package which combines appropriate financial services and production and market competences which enable farmers to get better deals and consequently, a better income. Additionally, KRC supports micro business development for households where agriculture provides limited chances of a quick jump.
Regionalism
KRC sees an opportunity at hand for large scale strides in the region once the key stakeholders get behind the idea to work more concertedly and care about development spending in the region. In this regard, KRC supports leadership forums, a well conceived think tank and a regional framework which make the different pressure points towards regionalism.
Citizen Empowerment
KRC believes in the power of the people to improve their situations and believes this power, if stimulated is far more potent to bring lasting positive change than the little projects which benefit a few people involved. To this, KRC considers well analysed and factual information which is meaningful to citizens to be critical. That’s why KRC invests heavily in information and research coupled with a bold media strategy to create multiple ways through which people get informed and are inspired to act.